Keep It Personal – Buyer’s Have Lives Too
At Simple Appeal Inc. (www.simpleappeal.com) our thinking is quite a bit different from the tired ideas you already know. We take a fresh approach to home staging, and toss out the old, overused ideas. Forget the strategies that you thought you knew, people change and so should your staging strategies. The goal is to sell your house, and in order to do that successfully and for the most profit, you need to create what I like to call Pockets of Emotion. Set a mood; create a feeling in your home that people won’t soon forget. Point blank – if you can appeal to prospective buyer’s emotions, you will sell your home.
Staging a home properly takes a lot more than simply putting your personal things in a box at the back of a closet. Imagine what prospective buyers think when they walk into a home that is completely devoid of personal objects? Do you think that they can picture themselves living there? Not likely. After all, buyers have lives too, complete with their own personal things. The key to successful staging is to evoke strong emotions from the instant that potential buyers walk up to the door. They should be picturing themselves coming home from work, greeting their family in the entry way, preparing dinner in the kitchen and relaxing with a book in the living room. In short, they should be able to completely envision themselves making your house their home.
Forget about the old fashioned rule of removing personal items. You aren’t doing yourself any favors if you think that will sell your home. Why waste your precious time and energy on a useless task? Instead spend your time working to appeal to the buyer’s emotions. Give them a little taste of what it would be like if it was them that lived there – not you.
Don’t forget that you still live in your home and anybody that buys your house will also be living in it, very likely with similar personal items such as family photos. De-personalizing your home will leave it cold and without emotion, which is exactly the wrong impression that you are trying to make! For some fresh staging ideas that really work, check out www.simpleappeal.com.
One of the biggest mistakes that a home seller can make is to down play the importance of the outdoors and their curb appeal. Especially when you are selling in a strong buyer’s market, it is crucial to maximize every inch of your property. The staging process should begin outside setting the stage for the home on the other side of the door.
When it comes to the front of the house, put yourself in the buyer’s place – literally. Get in your car, drive around the block and pull up to your house as if it was the first time that you were seeing it. What do you see? What works?What needs to change? Or better yet, have a friend do it and give you his or her honest, no holds barred opinion. First impressions are crucial and you want to be sure that the first impression your home gives, is an excellent one.
Trim back unruly bushes, replace plants that aren’t thriving and keep the lawn well manicured. By planting sweetly smelling bushes or flowers along a walkway, prospective buyers will begin to form positive impressions of your home before they even open the front door. Don’t forget to add your Pocket of Emotion to the curb appeal as well to guarantee that your buyer will fall in love with the property before they ever even go inside.
At Simple Appeal (www.simpleappeal.com) we know the importance of setting the stage, from the very beginning. From the very first moment that a prospective buyer sees your home, they should be forming positive associations. Ideally, you want a buyer to be able to emotionally associate with your home. Can they picture themselves coming home from work each day, pulling into the drive? Can they form an image of their children playing in the yard? These are the types of emotional responses you need to instill in prospective buyers – staging from the outside in.

