How Much Money Will I Make If I Do This?
That is the question that you should always ask yourself if you are working on your home or investment property. I am continually amazed at how people will over fix and blow their budget on a home or investment property. Then, they expect to get that amount and more out of their house. The basic rule of thumb is to ask yourself two questions.
1. Will I make more money if I do this?
2. Will it help to sell my property faster?
The latter obviously, then results in more money due to less holding time.
More often than not, in bread and butter homes, (your blue collar, working class neighborhood, of 3 beds, 2 baths and a garage), I will rarely change windows, carpet, counter tops, cabinets, appliances or bathroom vanities. Rather, I will stage it and give the staging items as a gift to the new owner or tenant. This always results in a greater quality tenant that treats my house with respect, stays longer, and blessedy, pays their rent on time. With a buyer, they become emotionally tied to the property because they like the “stuff”. They will play by all of your rules, including put down extra earnest money, get their financing quickly and close on time. All of this with effective staging.
Most people believe that staging involves heavy furniture, monthly rental costs and a high up front fee. Most people are correct. The Simple Appeal staging system however is enormously different. On average, a home staged by the Simple Appeal system will transact in less than 30 days in a market of average DOM of 122! There is hardly ever a sofa or a dining room set and as a matter of fact, I can’t ever even remember a time that a sofa actually sold a home. There is strength in simplicity. This is a phrase that I find myself saying over and over again when people ask me “where is the couch?” Of course they quickly forget that question when their property sells at lighting speed for about a fourth of the normal staging cost.
What is the niche? Really it is simplicity. A home is sold on emotion. Once you understand your customer, you can appeal to their emotion, and transact the property. That’s it really, just the psychology behind human nature. Of course those humans are quirky, so I would advise you to really know what is important to your customer versus thinking that you know. In other words, don’t rehab and stage the property as though you are going to live there or stay there. Rehab and stage it for your end user. Understanding the psychology behind staging will save you thousands dollars and months of time.
To find out more about staging your home and selling it in = the time at FULL market value, visit www.SimpleAppeal.com
Karen Schaefer
www.SimpleAppeal.com
PS-We are proud to introduce Certified SPDE – Property Designers to your area – - please watch for them on www.simpleappeal.com
